How does a small business market its products and services these days? Should they ignore all the traditional avenues of marketing – print, radio, direct mail, and all the other options available? Instead, should they focus on Facebook, Twitter, Pinterest and all the "new" methods of marketing?
It would seem that some marketers are finding that the rush to drop all traditional marketing in favor of the new digital options is not working out. We've been saying that for years – social media is great – as are Google ads, Bing ads, etc. But business customers are not found only through the web. Both consumers and business buyers continue to use the "old" media. And that can include telephone time and temp advertising. Who cares whether it is old or new if it works?
Interesting article about whether print advertising is "dead."